Member Experience Member Research Resources Strategy 
Reid All About it
MAY 3, 2019
The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Wed 5/8 at 12 p.m.
Smooth The Path
FEBRUARY 13, 2018
Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. MemberClicks blog author Callie Walker has been banging the drum about changing associations to serve younger members better. Consider a young professionals page on your website.
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Reid All About it
JULY 9, 2021
The weekly list of free educational events and resources for the association community…. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Training programs. Fri 7/9 at 1 p.m. More info/register.
Smooth The Path
NOVEMBER 15, 2018
Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. Don’t ask them to guess what new members need or want.
Smooth The Path
MAY 7, 2017
The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. The good news is size is not holding associations back.
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