Smooth The Path

JANUARY 28, 2020

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

OCTOBER 2, 2016

Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step #1: Allow member’s problems spark innovative ideas. Learn about member’ why.

Innovation 119

Innovation Process Project Products 119

Reid All About it

JULY 9, 2021

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Stage Two: Team Success. Stage Three: Success for the Industry or Profession.

Association Value 84

Association Value Team Industry Member Research 84

GrowthZone

JUNE 28, 2017

Review your value message internally: During your strategic planning cycle, formally ask board members what they believe members think are the strengths of the association. In an unsolicited process, are your strengths among the ones you publish in your value proposition? Have your member’s biggest worries or needs changed?

Survey 60

Survey Tools Maine Examples 60

Associations Now

AUGUST 27, 2018

Event Marketer breaks down five strategies for how to bring the technology to your conference. Is it time for a process audit? On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. It’s no secret that social media is a key marketing tool.

Social Media 42

Social Media Recruiting Recruitment Report 42

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74