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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Most Creative Use of Higher Logic Platform: The Alumni Association of the University of Michigan.

Michigan 190
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Silence isn’t golden in the dark

Aaron Wolowiec

In other words: mid-Michigan’s second largest utility company had no idea what to do and therefore nothing to communicate – which is probably why it took three days for messaging to trickle out on social media. Traditional and digital/social media are both essential but also be prepared to think out of the box.

Michigan 100
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Life goes on…and so does learning

Aaron Wolowiec

As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. At the same time, technology provides incredible tools to measure the effectiveness of your association’s lifelong learning opportunities. “A I love working with students. They’re brilliant.

Mooc 100
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Association Brain Food Weekly: 10.20.17

Reid All About it

One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Does your organization have a social media strategy? Tue 10/24 at 8:30 a.m. 1 CAE credit.

DC 150
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Striving for Success: Streamlined Processes

GrowthZone

Using the notes and follow up tools really help our staff feel like we all know what is going on. Also, the reports are tools that give us information to use when planning for the future. We’re all about working within the system and maximizing the tools within it to drive positive results.

Process 78
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Three Things Associations Can Be Doing with Pinterest

Mizz Information

With Facebook organic reach on the decline and expected to continue to decline, now is as good a time as any to start looking to other social networks to start diversifying your social media/content strategy. Use Place Pins to promote your meetings and events. Anyone have any examples like this? Image by Roxanne Ready on Flickr.

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Millennials Favor Texting, Do Not Value Email

Velvet Chainsaw

Michigan State University Writing Professor Jeff Grabill would disagree with those last two anti-text thoughts. And these young adults value texting above any other writing style, even above social media updates and comments. Cell phones have become the prominent writing tool for Millennials today. Why texting?