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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. .

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Association Brain Food Weekly: 8.21.20

Reid All About it

Alisha Haridasani Gupta, New York Times ). This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. (Jen Colletta, Human Resource Executive ).

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Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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Diamond Producers Association Says “Real is Rare” in New Campaign

Associations Now

As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships. The Diamond Producers Association (DPA) is targeting millennials with its latest campaign , “Real is Rare, Real is a Diamond.” 21st-Century Campaign.

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Friday Buzz: How to Manage Gen Z

Associations Now

Move over millennials, it’s Gen Z’s time to enter the workforce. In a recent piece for The New York Times , writer Susan Chira spoke with several female executives who made it to the No. Take advantage of video streaming. CMSWire shares several creative and inspirational live video marketing ideas. Why is that?

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Association Brain Food Weekly: 5.15.20

Reid All About it

In this video, Oscar Larson from the American Association of Geographers tells their virtual conference success story with a guest appearance from Reggie Henry who talks about ASAE’s virtual MMC Conference. This series of 15-minute videos cover hot topics and issues related to 501c organization management. More info/register.

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Heart Association Encourages More Colorful Eating

Associations Now

Using videos, social media events, and digital interactives, +color will show how eating more fruits and veggies can reduce the risk of heart diseases, stroke, and diabetes. Through +color, we’ll empower communities and consumers of all ages, especially millennials, to eat more fruit and vegetables.

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