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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Create targeted media lists.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Social Media Examiner explains how to leverage the platforms.

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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? This issue, and more, in today’s Social Media Roundup: Missing in Action. "The ’s excuse for its lack of ladies,” Rebecca Greenfield reports for The Atlantic Wire.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Content marketing isn’t just a buzz-phrase.

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Meetings Forecast: The Future is Bright

Associations Now

And that is that business fundamentals in North America are strong, and gradually getting stronger, and that the overall trend is upwards, albeit gently,” said IMEX Chairman Ray Bloom in a press release. Our experience, and that of our North American partners, is that the big picture is healthy and moving in a positive direction …”.

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The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

That’s the first paragraph from a brief on a special report published by the Institute of Medicine (IOM) in 2008. In addition: The report recommends that residency programs provide regular opportunities for sleep each day and each week during resident training. Developing Millennial Leaders. Millennials. Governance.