Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report.

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Associations Now

MAY 9, 2023

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. There’s a need for millennials to fill the void in middle management, which are the decision makers around meetings,” he said. It’s now at the top. It’s now at the top.”

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Achieve

OCTOBER 30, 2017

Millennials (born 1980-2000) have been tarred by the same brush for quite a while now: Apathetic. 2017 Millennial Impact Report. prove not only millennials’ passionate concern for others, but the unique form of activism they’re engaged in to effect societal change. Self-centered. Not politically active. But they need to.

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Associations Now

JULY 28, 2015

A new study from Pew found the percent of Americans getting news through social media is continuing to increase—a trend that could prove insightful for associations. The report also finds that users turn to each of these prominent social networks to fulfill different types of information needs.”. and James L.

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Achieve

JANUARY 3, 2018

Women in particular appear to be lifting their voice and becoming more engaged than previously reported. 2017 Millennial Impact Report. found that women, in the initial few weeks and months following Donald Trump’s victory, were more engaged in social issues and causes of interest than they reported prior to the election.

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Membersuite

JANUARY 24, 2023

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. The focus here is on young Gen Z adults, 18 to 25 years old.

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millennials Social Media Discount Newsletter 144

Achieve

OCTOBER 16, 2017

2017 Millennial Impact Report. is any indication, it is the millennial generation who is standing up and using their voice – and in many different octaves – to combat the hate we are currently witnessing. They are not being slacktivists and merely posting on social media. If Achieve’s. Hate has no place here.

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Aaron Wolowiec

SEPTEMBER 13, 2016

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Perhaps surprising, however, was social media’s influence.

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Associations Now

AUGUST 11, 2015

Despite what you’ve read about millennials and the impending decline of the meetings industry, a new report by the Meetings Mean Business Coalition found that this generation understands the importance of in-person events. Millennials want to meet and engage in new ways, according to the report.

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Achieve

APRIL 4, 2017

It’s no secret that millennials (those born 1980-2000) want to do good. To this generation, social issue engagement is much more than an action; instead, it is engrained in their very identities. Although this generation shies away from a title like activism, it doesn’t mean they’re not involved with social issues.

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Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Invest in the best social media platforms to reach Gen Z.

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). And not just because, like, you assume all young folks love wasting away on social media ).

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Reid All About it

MARCH 1, 2024

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. More info/register.

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Objection 2: Social Media.

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Associations Now

SEPTEMBER 4, 2013

Also: the cost of high millennial turnover in your workforce. The details, and more, in today’s Social Media Roundup: Overcoming Overworking. Millennial state of mind. Why Millennials Are Ending The 9 To 5 – Forbes [link] #asae #assnchat. Scrap the burnout by plugging in a little “you” time. Have a planner?

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Associations Now

MARCH 23, 2015

A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. But when it comes to paying for news, 40 percent reported paying for at least one subscription themselves.

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Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Consider hosting a volunteer thank you party to celebrate their efforts.

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EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. Making your brand stand out.

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Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

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Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. The report finds that 85 percent of consumers want a blend of physical and digital when interacting with a brand. Millennials did the same.

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Higher Logic

JANUARY 6, 2016

The 2015 State of Community Management Report , The Community Roundtable. This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. That’s why we’d highly recommend taking a look at it and checking other resources they highlight in this report.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods.

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GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Social Media. Young professionals want to hear from you. Phone Call.

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Velvet Chainsaw

SEPTEMBER 17, 2013

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. Millennials share in micro ways.

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Blue Sky eLearn

MAY 13, 2019

Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). Sponsored ads on social media. Sponsored takeover of social media channel(s) for a day. One-on-one instructor access and tutoring. Job Board Postings.

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Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

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Reid All About it

MAY 21, 2021

Spring Cleaning: 5 Reports to Run In Your Membership Database Now. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench.

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Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? A new benchmarking study focuses on young professionals’ views on membership.

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Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. The millennial piped in “who reads blogs anymore?”. Outposts for Distribution.

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Conference millennials Social Media Newsletter 85

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example. He responded “WashingtonPost.com/Subscribe.”

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Associations Now

MARCH 27, 2014

On the heels of new research on millennials that illustrates some potential areas of concern for associations, we take a look at how the American Institute of Graphic Arts is adjusting to changing membership demographics and needs. Millennials are not as likely to align with institutions.

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Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association.

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Associations Now

JANUARY 7, 2020

Social media diversification. This could be the year you break out of business as usual on social media. O’Reilly says associations should go beyond pushing social posts to followers and embrace social media as a customer service interface , as many brands do. Sponsored content.

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Associations Now

JANUARY 6, 2020

How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed. How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed.”. Need help engaging millennials? Website Design Tips for Nonprofits. Back to basics.

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