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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Here are some digital strategy lessons we can learn from Big Cat Rescue. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Does your favorite nonprofit have a TikTok strategy? Be first to join the pack. Your marketing director didn’t.

Strategy 100
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Association Brain Food Weekly: 8.27.21

Reid All About it

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. It sounds like the beginning of a joke but figuring it out is essential to the success of your organization.

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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

Whether you’re updating your alumni outreach strategy or developing one for the first time, we’ll provide tips for how you can obtain and implement alumni data for better communications and engagement. Organizations use wealth data to determine an alum’s capacity to give. in Marketing Management from the University of Tampa.

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From Zero to $100K: PolitiFact’s Membership Program Gets Started, Fast

Associations Now

Donald Trump’s recent election has put more attention than ever on the organizations dedicated to reporting the news and fact-checking the claims of public figures. In the case of PolitiFact, the fact-checking offshoot of the Tampa Bay Times , it means starting a membership program at just the right time.

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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Build chapter into the organizations’ education strategy. Below is a snapshot of what we discussed. Ramp up tech/admin support.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Enter Heard of Moose? Does your target audience actually know what your organization does?

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6 Tips to Improve Your Association’s Management with Data

Fonteva

Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. Ensure you have one entry for each member, representing a full picture of their interaction with your organization. Data can improve your member communication strategies in a variety of ways.

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