The Best Membership Marketing Strategies for Any Organization in 2020

Wild Apricot

Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. to keep your association organized and on track. Uncategorized ams association organization associations LMS

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Short- and Long-Term Strategies for Moving Forward

Moery Company

The pace right now during the pandemic is frenetic for our organizations. There’s a real focus on what is vitally important to our organizations, our members, and our customers. Then we have another organization that originally delayed a project for 30-60 days and then suddenly, this week, moved it up urgently asking us, “Can you talk today so we can get started?” The post Short- and Long-Term Strategies for Moving Forward appeared first on The Moery Company.

Thinking Through Your Organization’s ROI

Moery Company

What is the “Value Added” to their organization? The post Thinking Through Your Organization’s ROI appeared first on The Moery Company. Association Business Strategy Business Development Business Practices MarketingThe Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI). Our goal has been to create a snapshot representative of the value of our services that our association partners and prospective clients will understand.

Organized Chaos - Moery Company

Moery Company

Everyone has their idea of organization. all are designed to keep you organized. I’ve found it helpful to talk with others about how they stay organized during the day and I’ve pieced together my personal strategy: I start the week off with a big sheet of blank paper. The post Organized Chaos appeared first on The Moery Company. What it looks like and how it feels. There are a ton of tools available – apps, websites, planners, calendars, etc.….

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. The post 4 membership renewal strategies to start now appeared first on YourMembership. From the moment they click the “join” button, your members are deciding if.

Tools you can use to organize your content strategy

Association Success

Luckily, you’re not the first person to try to navigate the ever-growing list of content formats and how to organize your work around them. but you’re able to see how your content strategy fits into and around it. .

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Let’s look at a couple pricing strategy options to ensure you are selecting the best one for your needs: .

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What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. As simple and natural as her activity seems, she had a definite content strategy.

PODCAST | Association Hustle Podcast – Episode 217: Key Account Strategy

Moery Company

Then, we’re going to push out a series of e-mails, or direct phone calls, to the senior leaders in this organization. We need to develop multiple connections about the problem that we can solve for that organization and how show them how we did it for someone else.

What Did Your Organization Serve up for Breakfast This Morning?

Moery Company

If we know culture is the most important part of any successful business, what is your organization doing to create a positive and healthy culture? Culture eats strategy for breakfast’, a phrase originated by Peter Drucker and made famous by Mark Fields, President at Ford, is an absolute reality! Organizational culture eats strategy for breakfast, lunch, and dinner, so don’t leave it unattended.” What is your organization doing to improve its culture?

Virtual Events: Strategy Before Execution

Velvet Chainsaw

Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. It also seems like every organization is trying to keep their brands relevant by offering virtual content to members and customers. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats.

#1 Onboarding Strategy - Moery Company

Moery Company

We spend so much energy recruiting, assuring them how different they’ll be treated by this organization and how much value they’ll receive through their affiliation – then, what happens after they actually join? In 2015, we were recruiting members for a client organization – and, in year 2 of the program – they asked us to develop a member retention and onboarding program. The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept.

Building a board strategy

Aaron Wolowiec

And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. Dean West, president/founder, Association Laboratory Inc. Good leadership requires vision.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues. 3 Association Growth Strategies.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. For your organization to remain relevant, strategies and planning must be based on what bold actions your Association can take to influence the external environment where members conduct business.

How advocacy fits into your organization’s fundraising strategy, and other top read association articles this week

Association Success

Featuring insight fro m Forbes.com and President and CEO of the Michigan Society of Association Executives Donna Oser, we look at the importance of associations fostering innovation. How Advocacy Fits Into Your Organization’s Fundraising Strategy.

2017 Member Engagement Strategy

Potomac Core

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries.

Building a board strategy

Aaron Wolowiec

And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. Dean West, president/founder, Association Laboratory Inc. Good leadership requires vision.

Strategies to Justify Association Software

GrowthZone

Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. It will walk you through the implementation of strategies to meet your objective. Justifying an AMS: Strategies to Get Your Board on Board.

4 key strategies to build a learning culture remotely

Association Success

As organizations finish out the quarter having juggled a transition to remote work, they now face the unique issue of juggling continuing education and development from home. Click here to register for “ 4 strategies to build a culture of learning remotely.”.

Learning Strategies for New Members: Onboarding

CommPartners

As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. This is a guest post written by Tracy King, CAE.

Using a Content Strategy to Promote Your Organization

Wild Apricot

Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.( read more ). association website association websites content member communication membership nonprofit non-profit nptech website

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.

Why small associations should re-think their member retention strategy

YourMembership Blog

Most member-based organizations do. The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals.

Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. When I first came into the organization (12 years ago!) I put it on an annual cycle of strategy development and deployment. We would do an environmental scan, compare its results to our current strategy, make necessary adjustments to that strategy, and codify a set of strategic goals and objectives for the year ahead.

How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

“How can we bring new sponsors into our organization?” The approach is an excellent strategy and an easy Google search to discover these companies. We use Data.com, but you can also use Hoovers to sort organizations by SIC code, and the results will help to develop a new list of potential sponsors. We added $140,000 of total sponsorship for that same event in 2018 – of which, I believe 10 to 12 of those new sponsors had been on the organization’s existing list!

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.

Revenue Numbers Aren't Strategy

YourMembership Blog

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. Strategy inspires; strategy keeps your staff focused on the end goal as something more than just numbers.

Observations from the Field Including Short- and Long-Term Strategies for Moving Forward – Association Hustle Podcast Episode 228

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. First, the pace right now during the pandemic is frenetic for our organizations.

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy

5 signs your association’s strategy needs a refresh

Association Success

Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members.

#ASAE17 session: Build an experience-driven organization.

YourMembership Blog

Not long ago, strategy was king. The future of organizations fit into an established framework or system, and, if managed well, success followed. The post #ASAE17 session: Build an experience-driven organization. Forecasting, planning and placing smart bets created the power sources within associations and nonprofits. Today, uncertainty is palpable. Planning for next quarter is a challenge; even more difficult is committing to decisions.

Gamification: member organizations play for keeps

YourMembership Blog

Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. If you put these important game pieces into action, your organization will be winning in no time!

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives. Regardless of whether it holds true for your organization, one thing we know for sure is that you can do better. Member Engagement Strategy Takeaway.

4 trends to adopt for an effective membership strategy

Association Success

As businesses switch their focus from o wnership to access, o ne-time to recurring payments, t ransactions to relationships and o ne-way communication to ongoing feedback, t hese four key trends should inform any effective membership strategy. .

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. Transforming into agents of change and growth helps keep your organization more relevant. 4 Association Disruption Strategies. 4 Association Disruption Strategies.

3 Engagement Strategies Drive Growth

Potomac Core

In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. What is clear is that 3 Engagement Strategies Drive Growth. These organizations are creating ongoing value by bringing the value chain together and engaging executives in ways that help them achieve industry outcomes. This is another example of how 3 Engagement Strategies Drive Growth. 3 Engagement Strategies Drive Growth.