Remove 2000 Remove Marketing Remove Newsletter Remove Revenue
article thumbnail

The World of Opportunities for AMCs: A YM Perspective

YourMembership

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.

article thumbnail

Thanks For Playing: Be a Super Genuis

Thanks For Playing

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO. Labels: Andy Sernovitz , book review , Marketing.

Review 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

article thumbnail

Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.

article thumbnail

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40
article thumbnail

Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

Content 40
article thumbnail

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Speaking Engagements.