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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2010 (2). Nov 2010 (9). Oct 2010 (10). Sep 2010 (3). Aug 2010 (3). Jul 2010 (1). Jun 2010 (7). May 2010 (9).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2010 (2).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

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SCD Group: Associations: Those who own the future are the ones.

SCD Group

or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD) and Groupon (GRPN)), Mobile (from 2010 – present, including Instagram). Strategy | Content | Discovery. .” Jackson notes that the Internet world has already had 3 generations: Web 1.0 No comments: Post a Comment. Newer Post.