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What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Following the economic downturn, the proportion of associations reporting increased membership rapidly rose from a low of 36% in the 2010 report to nearly 50% and higher in the following benchmarking years.

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Association Brain Food: 11.24.23

Reid All About it

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. 1 CMP credit.

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You’ve Got to Read This: December 7, 2010

Reid All About it

Then a post by Shelly Alcorn appeared in my Reader, What Associations Can Learn from the Reinvention Summit 2010. Heidi Cohen has a helpful post at the Content Marketing Institute — How to Organize Your Blog Team (Hint: It’s NOT Just Marketing!). My eyes and mind are wide open now – chewing, digesting and thinking.

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2010 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. at Friday, February 12, 2010.

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Membership Marketing Blog: ASAE 2010 Marketing & Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. Publications.

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Association Subculture Word for 2010 - Authenticity

Association Subculture

Monday, January 11, 2010. Association Subculture Word for 2010 - Authenticity. And blog about in 2010. Ive been inspired by the idea of picking a word (or series of words) to define actions to focus on in 2010. Lets see what we can do to change that in 2010. marketing and communications. Authenticity.

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