Associations Now

JANUARY 23, 2020

SaveDotOrg , an advocacy group that counts numerous nonprofits, including ASAE, among its supporters, has organized a protest against the sale of the.org domain to Ethos Capital. Associations and other nonprofits have voiced concern about the deal, predicting that Ethos would significantly raise the price of.org registrations.

Los Angeles 66

Los Angeles Proposal Price Products 66

Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

Marketing 40

Marketing Cost Price Survey 40

Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business.

California 40

California San Francisco Price Revenue 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. You might wonder why I’m passionate about this.

Technology 40

Technology millennials Revenue System 40

Idea Architects

APRIL 3, 2012

Not everyone who reads this blog is a member of ASAE or a professional organization, so to make the most of this post, think of an organization you care about, perhaps one you contribute to financially or as a volunteer. Whenever I say ASAE, you think of the organization of your choice. Don’t get me wrong.

Columbus 60

Columbus Innovation DC Leadership 60

Holly Duckworth

JUNE 23, 2014

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.

Leadership 28

Leadership Recruiting Recruitment Price 28