MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines. This will be the “lessons learnt” stage at the end of the project which you can justify back to your managment/board. Marketing Membership PR

Marking 18 years of supporting Associations

Mariner Management

We opened Mariner at the start of 2002. Offering management services and project help, we launched into a new business and new year. The post Marking 18 years of supporting Associations appeared first on Mariner Marketing & Management, LLC It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. It’s another new year – 18 fabulous years later.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. That's one reason why Rosabeth Moss Kanter's innovation pyramid has always appealed to me: you have a base of quick wins and continuous improvements, a middle layer with a portfolio of new ventures, prototypes, and projects and a top layer with a few big strategic bets. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Highlights: April, 2002 Netpreneur AdMarketing discussion. Project management and success - Cliff Figallo has done a ton of stuff for some great companies including Cisco, the WELL, Electric Minds (Howard Rheingold), Social Media Today, AOL/GNN and Salon. Flickr Photo BirkgetKing.

Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

Projecting ideas being brainstormed as a Word document that someone creates in real-time often is more effective than flipcharting that rapid-fire output so long as you go back and cursor through ideas as a review. If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Please contact us ASAP if your organization would like to participate in the project or if you would like to submit questions for consideration. But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Hank Berkowitz, Association Adviser.