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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. The country’s capital was brought to a standstill, and the work of our organization was set back for weeks. Given the magnitude of a black swan event, an organization does not have the luxury of making this mistake.

Georgia 101
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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

Instead of finding your organization on the losing end of an emerging trend, you might have better luck adapting to your association’s needs. But maybe, if you reconsider the entire approach, you might find your organization in this spot a little less often. Rejigger the Approach. A Blast From the Past.

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Sift Skills: The Value of Big Data for Associations

Associations Now

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit.

Texas 40
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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Before we begin, let’s go over the importance of understanding your nonprofit’s audience so you can develop a winning marketing strategy. To help your organization figure out what combination of strategies works best for your audience, you’ll need to monitor metrics.

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