2003 Communications Events Marketing 
Association Adviser
MAY 27, 2018
Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?
Association Adviser
FEBRUARY 15, 2013
9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. What if you could use your phone, an app or even a biological implant to read attendees’ thoughts about an event?
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Reid All About it
MARCH 13, 2020
The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps).
Reid All About it
MARCH 6, 2020
The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ).
AssociationChat
SEPTEMBER 22, 2021
Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? Are we communicating about that mission, that commitment that our organization has, in an effective way? has our mission changed?
Association Subculture
JANUARY 6, 2011
Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. communications. (4). community. (3). marketing. (2). Indispensability" is neither authentic nor true. Am I going to drop my ASAE membership? Not necessarily. advocacy.
Leading Learning
MAY 24, 2022
During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. See e-learning stats for the course creator market here.). The Growth of Mobile.
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