Achieve
MAY 24, 2024
Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.
AssociationChat
SEPTEMBER 22, 2021
Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. How to Strengthen Your Association’s Value Proposition. Listen or watch the episode below!
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Association Success
OCTOBER 28, 2020
Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. In short, if you have a business that markets to people in the EU, the GDPR applies to you.
Associations Now
MAY 14, 2014
A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. How much do you know about your database?” The post Why Could Online Marketing Get More Onerous?
Association Success
JUNE 7, 2018
Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market.
Association Adviser
MAY 27, 2018
Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. How did you come to work for an association? AA: How do you set marketing and communications goals?
Idea Architects
APRIL 3, 2012
We definitely need more talk about individual and collective risk tolerance and how to effectively manage perceived (or real) risk associated with innovations that are deemed worth pursuing. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space.
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