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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. In short, if you have a business that markets to people in the EU, the GDPR applies to you.

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The Long Road to Standards Adoption

Virtual

There are dozens of NFC-enabled phones already on the market, along with numerous NFC tablets, computers and game controllers, and Sony introduced its Android-powered NFC smartwatch last year. History shows that new technology markets aren’t built in a day. The road to standards adoption is usually a long and arduous one.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. is the Nonprofit Market Manager at Labyrinth, Inc.,

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Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At But it requires a larger commitment than simply hiring an expert or purchasing software and pushing a button. Photo by Darren Carroll).

Texas 40
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15 Changes in the Learning Business Landscape

Leading Learning

Software-as-a-Service (SaaS) was established well before 2007—Salesforce, the company that put SaaS on the map, was founded in 1999—but it took a while for its impact to really be felt broadly, particularly in learning businesses. See e-learning stats for the course creator market here.). The SaaS Explosion. The Creator Economy.

Course 101
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Writing the Financial Policy : Off Stage

Off Stage

May 30, 2003. software acquisition, building maintenance or acquisition. Association Marketing. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. that surround this subject area.

Review 40
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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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