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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Revisit Your Map (And the Data) Regularly. Additional resources.

Review 149
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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The resulting gap represents lost opportunities and revenue.

Nashville 100
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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Nov 2005 (1). Oct 2005 (1). Sep 2005 (2). Aug 2005 (1). Jul 2005 (2). Jun 2005 (1). May 2005 (2).

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The One Way to Deliver Unwelcome News

Idea Architects

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

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SCD Group: If everyone's complaining, perhaps its an opportunity for.

SCD Group

“By 2005, the iPod had eclipsed the Mac as Apple’s largest source of revenue, but the music player that rescued Apple from the brink now faced a looming threat: The cellphone. Fortunately for Apple, most phones on the market sucked. In their book Blue Ocean Strategy , W.

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