2006 Communications Cost Social Media 
SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In addition to Anderson’s market views, the long tail extends to association social media.
The Hourglass Blog
DECEMBER 8, 2010
In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. It must be really expensive."
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The Hourglass Blog
JULY 11, 2010
Internalize the externalities yourself, or society will internalize them for you, at much higher cost. Communication. Social Media. Daring to Lead 2006. For me , his last line says it all. Like Sands Through the Hourglass. About This Blog. Why Another Blog? Meet Your Bloggers. Guest Bloggers. Jennifer Alluisi.
The Hourglass Blog
OCTOBER 17, 2011
It is the person responsible for finding small things that cost little that have tremendous impact and making sure they are done right and consistently. Communication. Social Media. Daring to Lead 2006. This isnt the person responsible for coordinating all the details. Posted by Eric Lanke. at 7:00 AM. Management.
The Hourglass Blog
APRIL 21, 2011
Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). But those explorations have to be communicated and leveraged so that the organization can take best advantage of them. Communication.
Leading Learning
MAY 24, 2022
billion in 2006—about a year and a half after YouTube was founded—we all should have known something big was a foot. The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. The Spread of Social. The Surge of Video.
The Hourglass Blog
FEBRUARY 15, 2011
They’re concerned about the future of their association and of their profession at large, and yet when it’s mentioned that the most effective way to reach most young professionals is through social media and their smartphones, there are always comments indicating that those things are somehow silly or a waste of time.
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