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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. 4 trackbacks }.

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The Long Tail of Association Content and Social Media

SCD Group

Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In addition to Anderson’s market views, the long tail extends to association social media.

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15 Changes in the Learning Business Landscape

Leading Learning

billion in 2006—about a year and a half after YouTube was founded—we all should have known something big was a foot. The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. The Spread of Social. The Surge of Video.

Course 101
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A wealth of data … but is it all real?

Golden's Rules for Association

In 2006, the cost, systems and infrastructure needed to do what the remarkable 9 associations did with data was a major challenge. Seven years after the ASAE Foundation first published Seven Measures of Success it has become a whole lot easier to be a “data-driven” association.

Cost 100
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The Feeling of Failure

Jamie Notter

But as Seth Godin points out in a recent post , what we are actually afraid of is the FEELING of failure, not the actual impact or costs of the failure. The feeling of failing will hit you whether that experiment cost you $10 and 15 minutes of time, or if it cost you $100,000 and two FTEs for a year. Social Media.

Cost 70
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Have too much to do? You're doing to much

Jamie Notter

I was part of a presentation called “The Adaptive CFO” (along with Charlie Tate of Tate and Tyron and Joe Janela, the CFO at the American Pharmacists Association) and my part of the presentation was to cover how CFOs can support the organizational change that is inevitable in today’s fast-paced, social media world.

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Association Brain Food Weekly: 7.21.17

Reid All About it

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. 1 CMP credit.

Las Vegas 231