2006 Cost Marketing Social Media 
SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Reid All About it
JULY 21, 2017
9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.
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Jamie Notter
JULY 9, 2011
His main argument is that high-trust workplaces receive two simple but powerful benefits: they get things done faster, and they do it at a lower cost. For the external stakeholders (the market), the issue is in maintaining reputation. Social Media. December 2006 (10). November 2006 (9). October 2006 (8).
Jamie Notter
MARCH 9, 2012
I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” But they’ll also need to be mindful of the external costs of over-using technology. Social Media.
Tom Morrison
NOVEMBER 3, 2015
If you scan the market economy at every level, in every industry, market disruption is coming at a record pace. Our association figured this out in 2006. Today, more than ever, it is critical that your association put 100% of your focus on "doing things for your members that they can't do themselves."
Membership Marketing
JANUARY 29, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think the findings of this study are as valid today as they were in 2006 when the book was published. Speaking Engagements. .
The Hourglass Blog
DECEMBER 8, 2010
In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. It must be really expensive."
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