article thumbnail

Simple Membership Calculations: Member Acquisition Cost

GrowthZone

There are different strategic models when it comes to attracting new customers, and while some may cost you money, it is money well spent. To keep your association’s efforts on the right track and make the most of recruitment spending, track how much it costs to secure new members by calculating your member acquisition cost (MAC).

Cost 78
article thumbnail

22 High-Impact, Low Cost Social Media Opportunities for Nonprofits

Wild Apricot

For non-profits new to social media, guest blogger, Brad Aronson offers 22 social media opportunities to consider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Use Social Media to Grow Your Organization’s Membership

MemberClicks

Now you likely already have a growth strategy in place as part of your organization’s 2021 strategic plan, but let me ask you: Does that growth strategy incorporate social media? If not, you may be missing out on a fairly easy, cost-effective way to reach potential new members. Here are a few ideas:

article thumbnail

Thanks For Playing: A Recipe for Social Media ROI

Thanks For Playing

A Recipe for Social Media ROI. Return on Investment for social media is something all our organizations continue to struggle with. The Altimeter Group has heard your cries, and produced The Social Media ROI Cookbook as a result. The Social Media ROI Cookbook from Altimeter Group Network on SlideShare.

article thumbnail

Three Ways Associations Can Improve their Social Media Strategy

SBI

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed. The solution?

article thumbnail

5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

Someone who can give tips on social media or a new operating system? Use social media and your email list. press releases, logos on your site, social media promotion, email marketing, etc.). Source: Miranda Brookins, Demand Media. Perhaps a motivational speaker or maybe a time management expert?

Cost 114
article thumbnail

Are Your Association’s Social Media Posts Invisible?

GrowthZone

What story is your association telling with its social media posts? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. stumped about what to post on social media. A guest blog by Frank Kenny.