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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231
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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

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Preparing for an Entirely New Economy

Jamie Notter

I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” It is an economy in which the driving force is innovation. They are not organized for continuous innovation.

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The Hourglass Blog: The Bedrock of Innovation

The Hourglass Blog

The Bedrock of Innovation. Failure of course is always a possibility with any attempt at innovation. Indeed the bedrock of innovation is failure. The perceieved price of failure in these environments is too high to attract the necessary champions for innovation. Labels: Innovation. Innovation.

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The Hourglass Blog: The Unsung Heroes of Innovation

The Hourglass Blog

The Unsung Heroes of Innovation. Heres an interesting post on innovation from the Harvard Business Review. In it, Columbia Business School Professor Rita McGrath shares her insights on what makes innovation work in many of the companies shes observed. Monday, August 16, 2010.

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The Hourglass Blog: Barriers to Innovation in the Association World

The Hourglass Blog

Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Limited resources Innovative organizations commit resources to the process of innovation.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. And there simply is no way to be the center without more room in the Price is Right rangefinder for trying new things. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. Tuesday, April 03, 2012.