article thumbnail

Strategic Planning: Issue Driven vs Member Engagement

Tom Morrison

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." They do nothing to draw in and "engage" members into the emotions of the association. Members continue to be just "dues paying" members and not "believers."

article thumbnail

Members Hire Industry Advocacy and Promotion

Potomac Core

In 2006, a Grow Boating Initiative was launched to raise consumer awareness, connect the Industry with prospective boaters, and to enhance the Boating Experience. Members Hire Industry Advocacy and Promotion. . This strategic approach will likely energize member engagement and attract and retain members, too.

Industry 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 7.21.17

Reid All About it

I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. You’ll also get recommendations for Annual sessions and social events. Presenter: Mike Madden, sr.

Las Vegas 231
article thumbnail

The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Leadership Training: When it comes to leadership training, large companies can afford to bring in a high-caliber company.

Revenue 40
article thumbnail

The Hourglass Blog: Those Fish Aren't Dead, They're Just Tired

The Hourglass Blog

An association board says do X, and the executive director responds with, okay, that will require Y, with Y being some combination of staff time, money, and board member engagement. But board member engagement? Leadership. Leadership Potential of GenX. Daring to Lead 2006. GenX Perspectives.