Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). ► June. (8).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

These new channels absolutely have place in the mix, but marketers have to test them with the audience to tease out their best use: Building Brand, Communication, Lead Generation, Response. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). September 25, 2010 9:18 AM.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). Good Blogs.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. ► 2007. (51). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 9, 2010

As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . • Affinity Media.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. ► 2007. (51). Non-Dues Revenue. (1). ► May.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3).

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. Associations using direct mail for renewals dropped from 91% to 85%. ► August.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Good Blogs.

Marketing 40

Marketing Recruiting Recruitment Survey 40