AMR Management Services

OCTOBER 2, 2012

The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. million monthly unique users, up from about 100,000 in 2007. Stronger by Association delivered to your inbox. How do you access it?

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. ► 2007. (51).

Price 40

Price Products Marketing Discount 40

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Finally, I hope this does not sound too negative, but there really is a lack of marketing expertise in a good number or associations. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 11, 2010

Labels: Growth Strategy , Membership Acquisition. In these tough times associations have looked to improve their efficiency and do more with less. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Association Blog Comments. Associations Now. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Revenue 40

Association Adviser

JULY 16, 2013

EF: Recently—by requests from within our industry—TAPPI has entered the world of association management. Our focus is on associations with goals that are related to ours, but which won’t represent a conflict of interest. Almost 100 years later, their formula for success continues to work. AA: How so?

Industry 60

Industry Team Leadership Products 60

Membership Marketing

APRIL 9, 2010

I think that the use of social media in associations is one of the most talked about and important topics in association management. The leading associations that I talk to are really still in the experimental stages of social media and using it as a source for new members. The Push and Pull of Membership Recruitment.

Social Media 40

Social Media Survey Report Case Study 40