Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. ► 2007. (51). Speaking Engagements. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Idea Architects

MARCH 8, 2013

As we learned (or or likely, should have learned) in the 2007 ASAE Foundation environmental scan , behind every means (the workshop topics, lobbying on the hill) is meaning. Use more stories about the meaning (the ends) to invite more actions connected to the means (come to a meeting, donate money, recruit a colleague to join).

Indianapolis 60

Indianapolis Survey Newsletter Analysis 60

Association Adviser

FEBRUARY 18, 2014

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. Arnold Schwarzenegger starting in 2007. He is a great recruiter of talent. I like what [AHA’s Stephanie Drake] said in your newsletter last month , “Manage the talent, not the job description.”

Leadership 60

Leadership California Social Media Recruiting 60

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Publications. Tuesday, January 19, 2010. Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51).

Price 40

Price Survey Recruiting Recruitment 40

Association Adviser

MAY 20, 2014

Yes, social media helps drive readers to event registration and newsletter sign-up pages, but what is it doing to help create an essential, vital organization that members actively promote, energize and advance? percent agree); member recruitment (10.8 percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60