The Big Picture: A New ROI Calculator For Social Network Campaigns

The Big Picture

Bears Stearns Required Reading List for Interns » August 29, 2007. Care2 , which describes itself as “the largest online progressive network, bringing together socially and environmentally responsible nonprofits, businesses and its 7 million members,” has created a tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of staff in social networking sites (like Facebook and MySpace). The Big Picture.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Increase Volume (Quantity) of Recruitment Efforts – From my observation, many membership organizations under budget and do not reach deep enough into their markets for potential members. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. However, with the group that I spoke to last month, this seemed to be a real challenge in getting member companies involved in recruiting other new member companies. ► 2007. (51).

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog.

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. It is not uncommon to see a successful test change recruitment response rates by the following percentages: • List tests – Can impact response by 500 percent. Unleash the Power of Market Testing in your Membership Recruitment.

Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good.

Price 65

Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog.

Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. But when you look at the membership lifecycle -- awareness, recruitment, engagement, renewal, and reinstatement -- many volunteers can find a place that is right for them to be involved in the membership program. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. My issue is that between trying to recruit and retain clients, follow blogs and twitter and facebook to stay on top of all the latest trends and my ever growing network I can't seem to find the time. Unleash the Power of Market Testing in your Membership Recruitment.

Tools 50

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog.

Generations: the Hype Still Reigns

Jamie Notter

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13).

System 112

Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8). Feb 2007 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

Discipline

Jamie Notter

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). Consulting.

Jeffrey Cufaude, Idea Architects: Six Principles for Harnessing.

Idea Architects

While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers. You would be well served to revise your recruitment brochures and methods to focus on recruiting talent regardless of an individuals age, tenure, and so forth. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5).

Flipped Volunteering: The Better Way to Invite and Engage

Idea Architects

Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. If the annual Call for Volunteers (a nice, but wholly insufficient recruitment mechanism) fails to attract a sufficient response, leaders often lament the apathy among members and write it off as the 80-20 rule. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7).

Jeffrey Cufaude, Idea Architects: 10 Tips for Engaging A Volunteer.

Idea Architects

Recruit with a one-to-one philosophy. Imagine a brochure that asked a potential recruit to share her passions or interests areas, the top five skills or talents she possesses or would like to develop, the number of hours per week or month she can commit, and whether she would like to work on projects or serve on a committee or task force. The more interconnected individuals feel, the more like they are to (1) care, (2) to act on their caring, and (3) to recruit others who also care.

Tips 120

Uncertainty Around Student Loan Forgiveness Program Worries Nonprofits

Associations Now

The PSLF program, enacted in 2007, states that individuals who work in a public service job and make timely payments on their student loans for 10 years would have their debt forgiven. As these employees lose their eligibility, they are faced with no choice but to find new jobs that can pay off their loans, leaving ABA and other nonprofit HR departments with a recruitment and retention challenge. In the past, ABA used the PSLF program as a recruitment tactic.

Student and Law Enforcement Groups Respond to Recent Campus Shootings

Associations Now

According to the statement: “Firearms on campus should be strictly limited to recruited, trained, and supervised police officers (federal, state, local, or university police) or participants in institutionally endorsed educational programs for which use and carry of a firearm is a necessary requirement.”. We saw quite a focus on the increase in threat-assessment teams” following the 2007 Virginia Tech shooting that killed 32 people, Kiss said.

Massachusetts Tech Group: Women, Minorities Left Behind as Industry Grows

Associations Now

MassTLC reports that of the 17,000 new jobs created in the Massachusetts technology industry between 2007 and 2014, just 4,000 of them—24 percent—went to women. It cited its own educational foundation, which supports a global tech competition for middle school and high school girls, and initiatives by local companies and nonprofits to mentor and recruit underrepresented populations.

Inside a 29-Month Membership Growth Streak

Associations Now

32 % The American Counseling Association’s overall membership growth since 2007, going from 40,862 members to 53,878. Some kind of recruitment and retention superjuice? All of these have been major drivers of improved recruitment and retention in the past few years. By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years. Now it’s turning to data-based segmentation to keep the streak alive.

Association Career Paths

Association Adviser

Does having a young-looking CEO make it easier for associations to recruit an industry’s up and comers? During the start of the recession in 2007, he and the board of directors collaboratively found out what members and potential members really wanted out of the association. “The single most important factor in recruiting new BOMA members has been the ability of our board of directors to create a strong vision for the organization.

Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Wiley said the top issues facing OSCPA members are recruiting and developing talent, keeping up with laws and regulations that drive up the cost of business and helping CPAs perform at a higher level. “We Create the mission first; then build the organization. .

Ohio 95

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Wiley 2011) and The Online Advertising Playbook (Wiley 2007). Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives.

Associations Report Jump in New Members, Renewals, and Total

Membership Marketing

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell.

The Cost of a Neglectful Board

Associations Now

DVNF launched in 2007 as a spinoff group from the National Association of State Women’s Veterans Coordinators, ostensibly to collect funds supporting wounded veterans. “Doing so diminishes both the values of the work and its importance in the recruit’s mind. The reputation of a veterans’ charity took a hit last week for working with two direct-mail vendors that heavily profited from donations.

Cost 69

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog.

Membership Marketing Blog: Membership Retention and Renewal.

Membership Marketing

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Updated Membership Marketing Tracking Dashboard

Membership Marketing

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

In 2007, AIChE launched a similar program for student members , offering free memberships sponsored not by a partner association but by a group of corporate sponsors. That’s how much it cost students to join AIChE before 2007. At AIChE’s annual meeting, it hosts a recruitment fair , where ScaleUp sponsors get a special showcase and access to the bank of resumes submitted by student attendees. Can’t get certain audiences to pay to join your association?

Metro 43

Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Email Usage Up, but Effectiveness Rated Lower for Membership

Membership Marketing

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Only 10 percent of respondents said that email was the most effective channel in recruiting new members. the fact that email is not working for recruitment is not surprising to me at all.

Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. Arnold Schwarzenegger starting in 2007. He is a great recruiter of talent. This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations.

Turn Your Social Media Goals Upside Down

Association Adviser

percent agree); member recruitment (10.8 Wiley 2011) and The Online Advertising Playbook (Wiley 2007). Stephen D. Rappaport. There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. That’s a huge missed opportunity.

Membership Marketing Blog: More Marketing Channels Available for.

Membership Marketing

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog.

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog.

Cultivating engagement: what do you care about?

Idea Architects

As we learned (or or likely, should have learned) in the 2007 ASAE Foundation environmental scan , behind every means (the workshop topics, lobbying on the hill) is meaning. Use more stories about the meaning (the ends) to invite more actions connected to the means (come to a meeting, donate money, recruit a colleague to join). Care/Don't Care by Jamie Pawlus • Indianapolis Cultural Trail Think of the last time that someone asked you about your passions.

Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Price 48