The Big Picture: A New ROI Calculator For Social Network Campaigns
The Big Picture
AUGUST 29, 2007
Bears Stearns Required Reading List for Interns » August 29, 2007. Care2 , which describes itself as “the largest online progressive network, bringing together socially and environmentally responsible nonprofits, businesses and its 7 million members,” has created a tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of staff in social networking sites (like Facebook and MySpace). The Big Picture.