Association Adviser

MARCH 19, 2013

Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Newsletter advertising. For years, associations and non-profits have been guilty of tailoring “the ask” or sponsorship pitch to their own particular needs in an attempt to cover costs.

Revenue 60

Revenue Newsletter America Cost 60

Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. • He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. • Instead of one mailing, he sent out three low cost direct mail pieces that pushed prospects to the web site. at Thursday, December 10, 2009. ▼ 2009. (69).

Content 40

Content Marketing Price Survey 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Publications. Tuesday, January 19, 2010. ▼ January. (3).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. • Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? at Tuesday, December 08, 2009. ▼ 2009. (69). Cost of Wrong Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. 20) /4 = $13.75), so the cost to service is $13.75 ► 2009. (69). March 7, 2010 9:57 PM.

Price 40

Price Marketing Cost Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer. ► 2009. (69). ► August. (2).

Tools 40

Tools Marketing Recruiting Recruitment 40