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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. If youre interested in trying this approach, two free or low-cost online software options are IdeaScale and Skild. Dec 2009 (12). Oct 2009 (2). Sep 2009 (10).

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs). ► 2009. Marketing is what you DO. The Internet is forever. Honesty is the key.

Review 150
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Taking a Fresh Look at Association Sponsorships

Association Adviser

Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Newsletter advertising. For years, associations and non-profits have been guilty of tailoring “the ask” or sponsorship pitch to their own particular needs in an attempt to cover costs.

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Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

Yes, it would have cost more but it also would probably have been a lot easier to use, and would have hopefully fostered better member engagement. No newsletter. December 2009 (10). November 2009 (10). October 2009 (10). September 2009 (9). August 2009 (8). July 2009 (10). June 2009 (12).

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Stronger by Association: How to Start an Association

AMR Management Services

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) ► 2009. (53). ► July. (6).

How To 64
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Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

Thursday, December 10, 2009. • He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. • Instead of one mailing, he sent out three low cost direct mail pieces that pushed prospects to the web site. at Thursday, December 10, 2009. ▼ 2009. (69).

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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). Publications. Tuesday, January 19, 2010. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. ▼ January. (3). ► December. (7).