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Taking a Fresh Look at Association Sponsorships

Association Adviser

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Newsletter advertising. Here’s a partial list of the more common NDR components: Annual sponsorships. Website advertising.

Revenue 60
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Thanks For Playing: Be a Super Genuis

Thanks For Playing

If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs). ► 2009. Consumers are in control. Marketing is what you DO.

Review 150
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Stronger by Association: How to Start an Association

AMR Management Services

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website. ► 2009. (53).

How To 64
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Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

Yes, it would have cost more but it also would probably have been a lot easier to use, and would have hopefully fostered better member engagement. No newsletter. Advertising/Revenue --I have to admit Im kind of sad to see this thing fail because I think it could have been a success. December 2009 (10). November 2009 (10).

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Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

Thursday, December 10, 2009. • He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. • Instead of one mailing, he sent out three low cost direct mail pieces that pushed prospects to the web site. at Thursday, December 10, 2009. ▼ 2009. (69).

Content 40
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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). Publications. Tuesday, January 19, 2010. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. ▼ January. (3).

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Testing a Free Trial Membership Acquisition Program

Membership Marketing

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. 20) /4 = $13.75), so the cost to service is $13.75 ► 2009. (69). March 7, 2010 9:57 PM.

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