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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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The Leadership Gap Beyond the Generation Gap

Associations Now

A recent study spotlights a generational divide over defining leadership. But we can agree on what leadership is , right? Even the definition of “leadership,” though, isn’t set in stone. That made “leadership” a term more rooted in skepticism about leaders, and demanding more transparency from them.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee?

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Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

Generation Z can be defined as those born between 1997 and 2010. According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. As this generation enters the workforce, associations must revamp their communication and marketing strategies to target future members.

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AARC Works to Advance Health Care Through Its Online Community

Higher Logic

Asha and Amanda: We launched AARConnect in May, 2010 - the association has 50,000 members and about one quarter are currently active in the online community. HL: What convinced AARC to start an online community? We are working to spread our message in different ways and have those leaders turn into community advocates.

Library 149
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The Hourglass Blog: A Lost Generation of Leadership?

The Hourglass Blog

Wednesday, October 27, 2010. A Lost Generation of Leadership? The interview begins with: Q: You have said that the younger generation, people under 45 or so, should be taking over in business because they are showing stronger leadership and more focus on their "true north" than their seniors. Leadership vacuum.Enron?

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The Hourglass Blog: Millennials Are the New Slackers

The Hourglass Blog

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.