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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Following the economic downturn, the proportion of associations reporting increased membership rapidly rose from a low of 36% in the 2010 report to nearly 50% and higher in the following benchmarking years.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, November 12, 2010. Using Social Media to Recruit Staff. at Friday, November 12, 2010. November 12, 2010 2:12 PM.

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30+ Free Webinars for Nonprofits - April 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Volunteers E-mail marketing Social networking Non-profit Communications training event management Membership management Donor management webinar social media.

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Why Share the Wealth through Membership Recruitment?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, October 19, 2010. Why Share the Wealth through Membership Recruitment? at Tuesday, October 19, 2010. Publications.