2016 Benchmarking Study Reveals Association Communication Hurdles Remain
Association Adviser
OCTOBER 13, 2016
1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Generating non-dues revenue from communications is a greater problem this year, with more than half (54 percent) of respondents stating they have trouble generating significant non-dues revenue from their publications.
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