Benchmarking and its Application to Your Member-based Organization
YourMembership
JANUARY 12, 2012
For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Provides a non-dues based form of revenue. ©1998–2011, YourMembership.com Inc.
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