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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. ©1998–2011, YourMembership.com Inc. Advantages.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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Blogging Elsewhere: April 2011

Reid All About it

In a quest for revenue, the Times will erect a paywall on March 28. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media. Many thought ALA was too bureaucratic and not responsive enough. Read the rest at Socialfish… Photo by Mike Licht. Content Alone Is Not Enough.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Newer Post.

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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. Association Adviser Webinar Series.

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You’ve Got to Read This: February 10, 2011

Reid All About it

I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Tagged: Art , Association , Content Marketing , Innovation , Marketing , Web and Social Media , Writing & Blogging. Bottom-feeders! Image by Nick Bygon.

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Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. Speaking Engagements.

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