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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. ©1998–2011, YourMembership.com Inc. Advantages.

Revenue 150
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

Revenue 74
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Blogging Elsewhere: April 2011

Reid All About it

In a quest for revenue, the Times will erect a paywall on March 28. Many thought ALA was too bureaucratic and not responsive enough. Read the rest at Socialfish… Photo by Mike Licht. Content Alone Is Not Enough. Will you pay $195 a year to read the New York Times online?

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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. Wednesday, December 6.

Revenue 65
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10 Most Read Articles of 2011

Association Adviser

December 2011 -- Features Association Adviser readers are hungry for answers about technology, member communication, non-dues revenue and peer benchmarking. We present a list of our most popular articles from the past year. By Association Adviser staff.

Revenue 60
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What We Learned About Associations in 2011

Association Adviser

December 2011 -- Features Research shows membership holding steady in a year of mobile, social and non-dues revenue evolution. Now is an excellent time for associations to get a leg up on their for-profit competitors. By Hank Berkowitz.

Revenue 60