Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Membership Marketing

SEPTEMBER 13, 2011

Speaking Engagements. Speaking Engagements. Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. at Tuesday, September 13, 2011. ▼ 2011. (29).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2011. (29).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 1, 2011

Speaking Engagements. Speaking Engagements. Friday, April 1, 2011. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. Since forever, associations have overemphasized number of members as a metric. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Association Adviser

MAY 20, 2014

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

Recruiting 40

Recruiting Recruitment Survey Price 40