2011 Newsletter Recruiting Social Media 
Association Adviser
MAY 20, 2014
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8
Velvet Chainsaw
OCTOBER 3, 2012
Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. Promote her attendance/session on her blog and in her newsletters. The Revised FTC Endorsement Guidelines And Speaker Social Media Conference Promotion.
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Spark Consulting
MARCH 6, 2014
PH: ASAE also conducted a subsequent study based on The Decision to Join in late 2011, and it confirmed a number of critical elements originally reported in DTJ and DTV, namely that younger generations are joining and participating, that members are pro-social, and that they generally prefer adhoc roles. How can we help them?
Membership Marketing
NOVEMBER 1, 2010
Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. January 3, 2011 11:58 AM.
Membership Marketing
NOVEMBER 4, 2010
In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM.
Membership Marketing
JANUARY 19, 2010
Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).
Membership Marketing
NOVEMBER 15, 2010
In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. December 23, 2011 12:36 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).
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