Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website. ► 2011. (37).

How To 64

How To Library Committee Kentucky 64

SCD Group

SEPTEMBER 12, 2012

most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. To recruit/retain more members. To recruit participation in our conferences, events and other programs. To increase revenue per member. ► 2011. (42).

Content 40

Content Marketing Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. January 3, 2011 11:58 AM.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

MAY 20, 2014

.” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8 Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. December 23, 2011 12:36 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Publications. Tuesday, January 19, 2010. View my complete profile.

Marketing 40

Marketing Social Media Price Survey 40