Aaron Wolowiec

OCTOBER 18, 2016

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

Communications 223

Communications Survey Social Media Revenue 223

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

Aaron Wolowiec

OCTOBER 18, 2016

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

MARCH 17, 2014

Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.

Texas 60

Texas Video millennials Revenue 60