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5 myths to avoid when marketing for associations

MultiBriefs

Social media doesn't work for professional associations One of the most common myths about social media is that it only works for promoting consumer-facing products and services. The truth is that Facebook, Twitter, LinkedIn, and other social networks are highly effective platforms for promoting B2B associations.

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Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. Promote her attendance/session on her blog and in her newsletters. The Revised FTC Endorsement Guidelines And Speaker Social Media Conference Promotion.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. Traditionally, CEOs have built reputations through means other than social media,” Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, said in a statement.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. The Role of Association CEO.

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Best of the Web – March 2013

Association Adviser

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. 12 Most Out of This World Leadership Lessons from Star Wars. R2D2, Princess Leia and Han Solo can teach us a thing or two about leadership. ASAE 2012 Marketing Membership & Communications Conference. Patricia Redsicker.

Georgia 60
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Association Subculture: Benefit Corporation Standards Institute, Inc.

Association Subculture

Monday, April 9, 2012. Who better to provide leadership, education and training for your member companies/professionals on this new, unique, and competitively advantageous corporate form? Here is a link to our BCSI ScoopIt e-newsletter. The Waning Days of Leadership in Association Management. leadership. (9).