Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger
Higher Logic
OCTOBER 5, 2017
He’s going to take Super Forum 2017 attendees through a deeper dive into his research, but we wanted to share with you a Q&A before then. You might think that most word of mouth is online—on social media for example—but just as much of it, if not more of it is offline.
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