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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

He’s going to take Super Forum 2017 attendees through a deeper dive into his research, but we wanted to share with you a Q&A before then. You might think that most word of mouth is online—on social media for example—but just as much of it, if not more of it is offline.

Marketing 184
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digitalNow 2013 in Less Than 180 Seconds- #diginow13

ChatterBachs

I had the privilege of attending digitalNow 2013 at Disney’s Contemporary Resort in Orlando, April 4-6. When hot shot programmers get tired of making social media, they can build firewalls to protect data. We want proof of kill, & we’re social. By 2017 82% of all TVs sold will be smart TVs.

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Top 11 Chamber Management Software AMS Systems

GrowthZone

In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Founded in 2013, EventBank was focused on event management; today, they are an all-in-one management platform. FEATURES: Content management system, Membership management, Engagement scoring, Social media capabilities, Certifications.

System 148
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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 64
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Compare Association Membership Management Software Platforms

GrowthZone

In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Founded in 2013, EventBank was focused on event management; today, they are an all-in-one engagement platform serving organizations worldwide. Social media capabilities Certifications. Social media. Engagement scoring.

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Technology Takeaways From the Hospitality Industry

Associations Now

A look at findings from the recently released 2013 Customer Engagement Technology Study , conducted by Hospitality Technology magazine through a research partnership with the University of Denver Daniels College of Business and the William F. Social Media Remains AT the top. Does it matter? Yes, it does.

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How online brand communities are redefining brand networking.

Disciple Media

Less than half of companies agree that their use of social media is for brand networking is giving them any return on investment. When the development and rapid growth of social media began in the early 2000s, companies and entrepreneurs alike saw great potential for using these platforms for marketing and brand-building.