2014 Communications Price Revenue 
Association Adviser
APRIL 15, 2014
out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.
Aaron Wolowiec
SEPTEMBER 2, 2014
The resulting gap represents lost opportunities and revenue. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. Priorities clash. Decisions stall.
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Associations Now
OCTOBER 26, 2016
An excess of milk is creating an imbalance in the supply and demand for dairy, not to mention a drop in revenue for dairy farmers. Although Christopher Galen, senior vice president of communications at the National Milk Producing Federation (NMPF), said that boom-and-bust cycles in the dairy industry aren’t unusual. Got Milk?”.
Associations Now
JUNE 25, 2014
Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. “The participation model is just as important as the pricing model,” he said. So how do you measure success?
Associations Now
MAY 9, 2014
According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. Second, associations may need to consider the pricing structure of their learning opportunities and events.
Associations Now
MARCH 25, 2015
MANA emailed about 350 ex-members in 2014 with an offer to come back, for a full 12-month membership, at whatever price they thought was appropriate. In the end, MANA got 15 to 20 members back, Cohon says, at prices ranging from $50 to $199. That was Cohon. It certainly caught people’s attention, Cohon says.
Associations Now
AUGUST 15, 2014
Meetings and conferences are a large percentage of nondues revenue for most associations. Here are some that stood out to me: Communicate the unexpected. You want to tell them a little about your organization’s and meeting’s culture through your communications,” said Holliman. “If Here’s how to get started.
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