2014 Education Newsletter Recruiting 
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.
Associations Now
APRIL 9, 2015
In a 2014 TripAdvisor study [PDF], 92 percent of travelers said they plan to take family with them on vacation. To start, FTA recruited dozens of members across a variety of industries, including associations, media, tourism organizations, tour operators, cruise lines, hotels, travel agencies, and theme parks. “Now,
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Velvet Chainsaw
OCTOBER 6, 2014
Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.
Associations Now
SEPTEMBER 28, 2016
Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.
Associations Now
SEPTEMBER 24, 2014
By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients.
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