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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

In 2014 the emphasis turned to video and webinars. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Looking Forward 2014: Critical Factors for Associations and their Members Today and Beyond with Dean West, FASAE.

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I Wasn’t Kidding, LinkedIn is Moving Fast

YourMembership

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Meier added that LinkedIn “has a very engaged group of users and they have recruiters coming to the site to find people for their job openings.

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Time to get in the game. There’s a game being played?

YourMembership

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?

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Associations and the Vision Thing

YourMembership

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.