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Wednesday Buzz: Entering the World of Distributed Content

Associations Now

Plus: a “chimpy” discount for nonprofits. — Deirdre Reid (@deirdrereid) March 25, 2015. The 2015 Great Ideas Conference may have come to a close earlier this month, but leaders in the association world are still drawing insights from the event. Are you ready to host your association’s content on Facebook?

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Conference Circuit: Picture Perfect

Associations Now

Professionals in the biological communications field are headed to New Mexico next week to learn new skills from fellow life sciences and medical photographers, explore creative ideas, and develop new visual communications strategies. Conference: BIOCOMM 2015. Attendees are getting lots of knowledge at a discounted rate.

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Got Them In the Door: How a 10-Month Trial Membership Offer Found Success

Associations Now

It’s even repeating the offer in 2015. When it comes to discounts and free trials, you’re either an optimist or a pessimist. If your glass is half empty, you worry that discounts and free offers devalue your product and train customers to expect high value with little cost. . Could it work elsewhere?

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4 Ways to Make Money at Your Next Convention

Associations Now

The American College of Chest Physicians took this route at its annual meeting in Montréal in 2015, as did the National Association of College and University Business Officers in 2016. Think logo splashes on printed programs, branded doors and walls in session rooms, and custom mobile apps.

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Tuesday Buzz: Carry On Your Wayward Bags

Associations Now

. “Blue Plus” tickets, meanwhile, will cost $15 more than “Blue” tickets, on average, but will include one checked bag, a lower cost ($35) for additional bags, and a discount on ticket changes. — Adrian Segar (@ASegar) June 30, 2015. Disagree w/much of this: The Tyranny of the Telephone https://t.co/WjTPMRh6Yh

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. And it’s building more targeted messaging into its series of new-member communications. Come early 2015, it will find out.

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A Few Ideas to Score More Member Loyalty

Associations Now

Pro members can earn points faster, receive additional discounts and offers, and get a subscription to Game Informer magazine. The reward points for PowerUp Basic members are an incentive to sign up with an email address, which GameStop then uses to track members’ purchase history and communicate with them.