Optimist Consulting
NOVEMBER 2, 2015
Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix. It costs money, but it if helps you reach your members then it could be worth it.
Optimist Consulting
NOVEMBER 2, 2015
Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix. It costs money, but it if helps you reach your members then it could be worth it.
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Association Adviser
OCTOBER 13, 2016
The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.
Association Adviser
SEPTEMBER 21, 2016
The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. 1 info source.
Reid All About it
JUNE 17, 2016
See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Host: Informz. Wed 6/22 at 2 p.m.
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