2015 Innovation Member Engagement Revenue 
Potomac Core
MARCH 3, 2020
Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Uncertainty is palpable and it makes sustainable growth difficult.
Potomac Core
OCTOBER 4, 2016
growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Here again the organization impacts member outcomes. Design the Industry’s Future.
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Potomac Core
MARCH 7, 2016
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Achieve recognition as an expert and innovator in the cold chain. Member Call to Action.
Tom Morrison
FEBRUARY 3, 2015
Make member engagement your top priority in 2015 and 2016. If your current members aren''t engaged, what makes you think non-members will want to join.' Every employee of your association should listen to this program. CLICK HERE to visit the radio interview page.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.
Potomac Core
JUNE 8, 2016
In other words, it’s all about Strategic Member Engagement. As a result of a fifteen-month strategic exercise with its board of directors, the organization re branded itself in 2015 and is now known as the Smart Electric Power Alliance. In 2000, the organization changed its name to the Solar Electric Power Association.
Aaron Wolowiec
JUNE 23, 2015
Think about it: How many associations want to boost revenue by hoping their members buy more? In other words, we ask, “How can we get our members to do what we want them to do?”. We hear it all the time: We live in a “me” society. Most of us, at some point, have asked, “What’s in this for me? Associations aren’t any different.
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