2015 Revenue Social Media Survey 
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. But not everyone knows how to communicate, at least not effectively. That goes for businesses, too.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
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Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. But not everyone knows how to communicate, at least not effectively. That goes for businesses, too.
Aaron Wolowiec
FEBRUARY 9, 2016
In fact, almost 90 percent of the nearly 200 associations that responded to Tagoras’ survey reported offering technology-enabled or technology-enhanced education for their members. Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. Webinars continue to be the No.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.
YourMembership
DECEMBER 11, 2014
This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.
Aaron Wolowiec
JANUARY 12, 2016
In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Transfer.). So we’ve covered learning and networking.
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